— PROJECT NAME
Singapore Gran Prix
— CLIENT
Visit Singapore
— YEAR
2022
— ROLE
Brand Creative Strategy Lead, TikTok AUNZ
— OVERVIEW
The Singapore Tourism Board has unveiled a new campaign on TikTok with Australian comedy trio Swag on the Beat and real Singapore grandmothers to generate more awareness of Singapore’s offerings.
With a word play on one of the city’s biggest events – the Singapore Grand Prix – the Gran Prix Singapore Style campaign features three grandmothers (“Grans”) in partnership with Swag on the Beat to highlight Singapore experiences through 17 videos over four weeks.
As a central part of the campaign, each Gran will be inviting the audience to experience Singapore through her favourite activities.
